Canon Unveils Groundbreaking RF 35mm f/1.4L VCM Lens and Speedlite EL-10 Flash

In a significant move that is set to revolutionize the world of photography and videography, Canon U.S.A., Inc., a renowned leader in digital imaging solutions, has announced the launch of the highly anticipated RF 35mm f/1.4 L VCM lens and the Speedlite EL-10 flash. The announcement, which was made on June 5, 2024, has sent waves of excitement through the photography community, as these new additions to Canon’s lineup promise to deliver unparalleled performance and versatility.

The RF 35mm F1.4 L VCM lens is the first in a series of fixed focal length RF lenses that have been designed with a hybrid approach, catering to both video and still photography needs. This groundbreaking lens fills a significant gap in Canon’s L-series lineup, as it becomes the first fixed focal length lens wider than 50mm. The lens is set to become a standard for professional photographers and videographers who demand the highest level of optical performance and durability.

One of the standout features of the RF 35mm F1.4 L VCM lens is its manual iris (aperture) ring, which provides enhanced control when shooting movies. The lens also boasts minimal focus “breathing” as the focus is adjusted, ensuring a seamless and professional look in video footage. The optical design of the lens is truly impressive, featuring two Aspherical lens elements and two ultra-low Dispersion glass elements, delivering the exceptional image quality that professionals have come to expect from Canon’s L-series lenses.

The versatility of the RF 35mm F1.4 L VCM lens is further emphasized by its compatibility with the newly announced Canon EOS C400 cinema camera. This synergy between Canon’s lens and camera offerings demonstrates the company’s unwavering commitment to supporting the video market and providing professionals with the tools they need to achieve their creative vision.

Brian Mahar, senior vice president & general manager at Canon U.S.A., Inc., expressed his enthusiasm for the new lens, stating, “The new RF35mm F1.4 L VCM lens is the answer for high-level video in the mirrorless market – while also providing still-imaging storytellers the durability and optical performance that is synonymous with Canon lenses.” This statement underscores Canon’s dedication to pushing the boundaries of imaging technology and meeting the evolving needs of professionals in both the photography and videography domains.

Alongside the RF 35mm F1.4 L VCM lens, Canon has also introduced the Speedlite EL-10 flash, a versatile and user-friendly accessory designed for both amateur photographers stepping into the mirrorless world and veteran users looking to rediscover the creative possibilities of flash photography. The Speedlite EL-10 integrates seamlessly with Canon’s new multi-function shoe design, providing immediate access to the flash control menu and enabling wireless triggering of up to fifteen off-camera flashes when used with the optional Speedlite Transmitter ST-E10.

The Speedlite EL-10 offers a range of advanced features, including radio-based wireless connectivity, 2nd-curtain sync capabilities, and a Custom Flash Mode function that allows users to store up to three sets of flash settings for quick recall. The flash is powered by four AA batteries, eliminating the need for a separate battery that requires charging, thus streamlining the operation for users.

Automatic balanced fill flash is another key benefit of the Speedlite EL-10, enabling photographers to add drama and depth to their images, whether shooting in daylight or low-light conditions with slow shutter speeds. Brian Mahar emphasized the importance of flash photography, stating, “Flash photography is a simple yet versatile way to add drama to one’s photos and with Canon’s steadfast commitment to reliability, the Speedlite EL-10 provides a full-circle Canon shooting experience.”

The RF 35mm F1.4 L VCM lens and the Speedlite EL-10 are expected to be available in June 2024, with estimated retail prices of $$and\; \$$249.99, respectively. The launch of these innovative products showcases Canon’s ongoing dedication to providing photographers and videographers with cutting-edge tools that empower them to push the limits of their creativity and capture the world in new and exciting ways.

As the photography industry continues to evolve, Canon remains at the forefront, consistently delivering products that combine advanced technology, exceptional performance, and unmatched reliability. With the RF35mm F1.4 L VCM lens and the Speedlite EL-10 flash, Canon has once again demonstrated its commitment to meeting the needs of professionals and enthusiasts alike, providing them with the tools they need to bring their creative visions to life.