Canon Want to Reach 50% Market Share with Go on the Offensive in Mirrorless Cameras
In a recently Canon statement in their annual Corporate Strategy Conference (page 8), Canon CEO said that they will go on the offensive and work to expand our sales in the mirrorless camera market, and to reach our goal of 50% market share of the entire interchangeable-lens camera market.
From Canon:
Within existing businesses, there are market areas that are growing, such as color devices in MFDs and laser printers, and mirrorless in cameras. In these segments, by launching differentiated products that only we can provide, we will stimulate the market, grow our sales, and secure additional market share.
For example, in our core camera business, in addition to our overwhelming share of the DSLR market, we will go on the offensive and work to expand our sales in the mirrorless camera market, which is exhibiting remarkable growth. This will allow us to reach our goal of 50% market share of the entire interchangeable-lens camera market.
Currently, according to rumors, there is already Canon full frame mirrorless camera prototype in test, and Canon Japan also said that they shift focus from DSLR cameras to mirrorless cameras.